Privacy Policy

Effective Date: May 2026

At What Matters, Organized your privacy matters. This Privacy Policy explains what information we collect, how we use it, and how we protect it.

By using this website, contacting us, subscribing to our newsletter, or engaging our services, you agree to this Privacy Policy.

Information We Collect

We may collect information that you voluntarily provide, including:

• Name

• Email address

• Phone number

• Mailing address

• Information you provide through contact forms, consultations, questionnaires, or service agreements

We may also collect basic website usage information through Squarespace analytics and other website tools, including:

• Pages visited

• Time spent on the site

• Device and browser type

• General geographic location

• IP address

How We Use Your Information

We use information collected to:

• Respond to inquiries

• Provide services and resources

• Schedule consultations and communicate with clients

• Send newsletters or updates you have requested

• Improve our website and visitor experience

• Meet legal, accounting, or business obligations

Email Communications

If you subscribe to our newsletter or request information from us, we may send occasional emails related to end-of-life planning, organization, events, resources, or services.

You may unsubscribe at any time using the link provided in our emails.

Sharing Information

We do not sell or rent your personal information.

We may share information with trusted service providers who help us operate our business, including website hosting, email communications, payment processing, scheduling, and related administrative functions. This may include providers such as Squarespace and other third-party platforms we use to deliver services.

These providers are required to maintain appropriate confidentiality and security practices.

We may also disclose information if required by law or to protect our legal rights.

Cookies and Analytics

This website may use cookies and analytics tools to better understand how visitors use the site and to improve functionality and performance.

You may adjust your browser settings to refuse cookies, although some features of the site may not function properly.

Data Security

We take reasonable measures to protect the information you provide. However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Third-Party Links

This website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

Your Choices

You may contact us at any time to:

• Request access to information we have about you

• Correct or update your information

• Request deletion of information we are not legally required to retain

• Unsubscribe from communications

California Residents

California residents may have additional privacy rights under applicable California privacy laws.

Contact

If you have questions about this Privacy Policy or how your information is handled, please contact:

Sloane Morgan d/b/a as What Matters, Organized
Berkeley, California
hello@whatmattersorganized.com

This Privacy Policy may be updated periodically. By using this website, you agree to the Privacy Policy posted on this page. Any changes will become effective when posted here with an updated effective date.